A Tooth Shop Dental Sales?
Graphic design is all about size, position, weight and colour.
1. How big are the words?
2. Where are the words on the page/canvas/screen?
3. How heavy/light is the typeface?
4. What colour are the words?
each of these can emphasise or de-emphasise the elements you see.
But sometimes you ignore all of the obvious bits and focus on the rest. Hooray!